PPC (PAY PER CLICK)

Let’s know about what is PPC (Pay Per Click)

PPC is stand for pay per click, a model of internet marketing in which advertiser pay a fee each time one of their ads is clicked PPC used to drive traffic to websites.PPC is commonly associated with search engine (such as Google ads, Bing ads).with search engine advertiser typically bid on keyword phases relevant to their target market and pay when ads are clicked. Unlockdreamdigi provide our client an affordable price.

Some PPC Content Are:

  • Purpose- PPC has an advantage over cost per impression in that it conveys information about how effective advertising was. Click is a way to measure attention on internet.

 

  • Flat-rate PPC- In flat rate the advertiser used publisher agrees upon a fixed amount that will be paid for each click. However, in many cases advertiser can negotiate lower rate especially when committing to a long term contract.

 

  • Bid Rate PPC- Each advertiser inform the host of the maximum amount that he is willing to pay for a given ads spot (often based on keywords) all bid for the keywords that target the search location .in situation there are multiple ads spot, a common occurrence on SERP, advertiser pay for each single click they receive with actual amount paid based on the amount of bid.

How does PPC work?

There are 3 main term which work on PPC Advertiser, Publisher, Bidding

Advertiser

Advertiser is businesses or individual person who uses PPC in order to promote client product or services.  PPC network (Google Ads, Bing Ads, Facebook Ads) to display client ads on these network .they typically contain a Headlines, URL, Description. Mostly people use Google for search, and it’s the ideal place for placing paid search ads. These ads result show upon SERPs and include an “Ad” designation that show they are paid not organic.

Publisher

Publisher were introduced by many PPC network with the aim of increasing the network display, this allow PPC network to reach a wider range of user .it should target a local audience. It helps to find the right location group to magnify your right customer. Publisher through a campaign to structure of client account with Google ads, campaign include budget, language, location, distribution for the Google network & more.

Bidding

Bidding work with you to optimize display network, re-targeting campaign and syndication platform. Now, how the actual bidding work depending on the average bid for the Keyword wills determine which ad position your ad will get display. Every advertiser does is based on their ad rank. The highest performing ad rank appears at the top. Once your ads is entered into the auction ,Google look at two key factor to determine where your ad rank , your maximum bid and your quality score ,with ad rank worked out by multiplying the quality score by the bid. There more competitors for a certain keyword.ad keyword are the back bone of company. Result can be greatly improved with better keyword search.

Why choose us?

  • Our Services are affordable price

  • Generate Quality lead

  • Refine your Keyword

  • Determine your ad Scale

  • Analyze performance

  • Bid Management Expert

“Never give-up on dream just because of the time Unlockdreamdigi will take to accomplish it,”

PPC ads campaign focusing on:

  • Keyword Relevance

  • Landing page quality

  • Quality store

  • Creativity